STRATEGY. STORY. GROWTH.
I help owner operated businesses in Redding and Shasta County find opportunities, solve growth problems and build the strategy, brand and content to take the business further.
A relaxed 45 minute conversation about your business, with no cost and no pressure.
Three decades directing creative for LucasArts, EA and Atari, with more than 45 shipped titles across Star Wars, The Matrix, Clone Wars and Terminator. Now helping local businesses get people to care.
More than marketing
I help them do that. I look at where the business is today, where you want to take it, and what may be standing in the way. Then I help build what's needed to get there.
Sometimes that means better content. Other times it means fixing a Google Business Profile, repositioning a service, uncovering a new customer opportunity, or rethinking where your time is going.
Who this is for
What I do
Every engagement follows the same order. Strategy shapes the brand, the brand guides the content, and an ongoing partnership keeps it all moving. The work always starts with thinking, not deliverables.
Stepping back from the day to day to look at the business objectively.
Deciding how the world should see your business once the direction is clear.
Creating the work that communicates the strategy. Nothing gets made just because businesses are supposed to post.
An outside creative and growth director who stays on, instead of delivering a batch of content and disappearing.
A local example. A Redding practice wanted to grow its Department of Transportation (DOT) exam business. On the surface it looked like a marketing problem. The real blocker was the owner's time. The plan starts there, freeing his schedule and bringing in help for existing patients, and then building and elevating the brand, Google presence and content to reach more CDL drivers and trucking fleets.
How it works
It starts with a conversation, moves into a focused engagement, and continues as a partnership for owners who want to keep growing.
About 45 minutes, complimentary
You share where you want to take the business, what feels like it's in the way, what you've already tried, and where your time goes each week.
I listen for what sits beneath the surface, because the problem an owner brings in is often a symptom of something deeper. You leave with a clearer picture of what may be holding the business back.
30 days
A focused engagement that takes the business from insight to action. Strategy and execution happen together, so the plan never sits on a shelf.
The 30 days begin once I have managerial access to your website, Google Business Profile and social accounts, along with time scheduled with you and your team. I will never ask for passwords or sensitive authorizations. Only managerial or team access.
Ongoing, monthly
Monthly strategy sessions, fresh content and clear reporting on what's working, so we can adjust quickly and catch the next opportunity early.
Partner spots are intentionally limited so every client gets my full attention.
Every engagement is shaped around your business and the growth it's designed to create. We'll talk through what fits during your discovery conversation.
The craft
Strategy decides what gets made. Thirty years of cinematic craft decides how it looks and feels.
Surface Cleaning Solutions company reel
Rolex Datejust product reveal
Product commercial
Why Soderwall Studio
More of the right customers. More of your time back. One partner who builds the whole plan.
Plenty of people understand business. Others understand marketing, branding, content, production, AI or creative direction. Very few bring all of those together, and fewer still have spent a career where having the idea was never enough.
Where I come from, the expectation was always to make the idea work, on schedule, for audiences in the millions. That's what I bring to a local business: one partner who can see the whole picture and build every piece of it.
Mark Soderwall, founder and creative strategist
For more than 30 years I directed cinematics and creative teams in AAA games, shipping more than 45 titles. I built teams, developed visual identities, taught game art and animation at the college level, and spoke on the TEDx stage.
Through all of it, one question never changed. How do you get people to care? It matters just as much to a local business as it does to a global entertainment brand, and it's the question I bring to every owner I work with.
I help business owners connect the dots between where their business is, where they want it to go, and how they need to show up in the marketplace to get there.
Soderwall Studio is a business growth, brand and creative partner for owners who know they're ready to grow but need help figuring out what comes next, and bringing it to life.
Start here
Tell me a little about your business and I'll reach out to find a time that works.